A soft, warm image of a a moment just before sunset, capturing a quiet, natural moment

A soft, warm image of a child’s hand gently holding a ginkgo leaf, capturing a quiet, natural moment

London & International Newborn, Family, and Lifestyle Photographer.

I’m Samantha — plant mama, mother of two, lover of music, pastel de nata, and meaningful connection.

I’m a London-based photographer focused on honest, soulful family and lifestyle portraits.

I grew up in the Shoreditch area, riding bikes and roller skating through the streets, soaking up the colour and chaos of East London. Later, I studied at the London College of Fashion and found myself drawn to the way a single image could say so much about a person.

These days, I live in the quieter suburbs of North London—but London still runs through me. I love good music, real conversation, and noticing the small things that often go unseen.

If you’re curious about what drives this work for me, you can [read this letter]. If not, feel free to keep scrolling to hear a little more about how I got here.

SEND ME A MESSAGE

My Photography Journey: From Fashion to Family Photography

I started out in fashion, collaborating with models and creative teams, chasing light and texture and movement. But over time, I felt pulled towards something more personal — work that felt rooted in real life. Since 2012, I’ve photographed mothers, families, and newborns across London and the UK. That shift changed everything.

These days, I move between portrait and family sessions, and each one offers its own rhythm. But the through-line is always the same: honest, connection-led storytelling.

(If you're curious about my portrait and commercial work, you can explore it here.

A soft, warm image of ginko leaves on rattan

My PHOTOGRAPHY STYLE

Authentic

Soulful

Natural

Creative

My Approach: NATURAL, PRESENT, INTUITIVE

My work is slow and considered — not in pace, but in intention. I’m not here to rush through poses or chase trends. I want to make something lasting. Something your children will one day hold in their hands and feel seen.

During a session, I’ll guide gently, but I also watch closely — for the glance, the laugh, the quiet. I let the emotion lead. I care deeply about what this work means and how it makes you feel, and I bring that care into every part of the experience.

I’m based in North London and often work across East, West and Central too. I also travel — for families who feel aligned and want to work together, I’ll find a way.

If you'd like to know more about what drives this work, you can read this letter. And if you’re curious, here are 20 things you probably don’t know about me.

Awards & Editorials