London & International Newborn, Family, and MATERNITY Photographer.

A person's hand holding a green fan-shaped leaf against a blurred natural background.
Black background with large white initials SB, stylized and overlapping.
A woman with curly hair standing indoors next to glass-paneled doors.

I’m a North London–based newborn, maternity, and family photographer creating natural, baby-led, story-driven images with warmth, depth, and emotional clarity.

I grew up in Shoreditch, riding bikes, roller skating through side streets, and soaking in the colour and energy of East London. Later, I studied Fashion Management at the London College of Fashion — a world where creativity, people, and visual storytelling all collided, even if I didn’t realise it at the time.

Now I live in the quieter suburbs, but that early creative pull never left. I’ve always been drawn to faces, emotion, and images that make you feel something. Music, conversation, and the unnoticed details in everyday life still inspire the way I see.

If you’re curious about what drives my work on a deeper level, you can read this letter.

If not, feel free to keep scrolling.

I’M SAMANTHA — MOTHER OF TWO, QUIET OBSERVER, DEEP FEELER, AND LONDON PHOTOGRAPHER DRAWN TO REAL CONNECTION.

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Known in London for newborn photography that’s warm, unposed, and quietly unforgettable.
— Half from clients, half from me.

My Photography Journey: From Fashion to Family Photography

I began my career in fashion, drawn to creativity, detail, and the way style expresses who we are. But it wasn’t until I started my own fashion business that I discovered what really pulled me in — photographing people. Something about a single expression, a glance, a moment of truth captured me instantly.

In 2012, I shifted fully into photography, following that instinct. Since then I’ve photographed mothers, babies, and families across London and beyond — creating honest, quietly cinematic portraits shaped by intuition, emotion, and connection.

What started as a creative curiosity has become the work I love most: documenting real people, real stories, and the kind of moments that stay with you.

(If you're curious about my portrait and commercial work, you can explore it here).

A soft, warm image of ginko leaves on rattan
A soft close up of a palm house plant

My PHOTOGRAPHY STYLE

Authentic


Soulful


Natural


Creative

Tree with green leaves and pink flowers against an evening sky.

MY APPROACH: NATURAL, INTUITIVE, AND LED BY FEELING

My work is slow in intention, not pace. I’m not here to rush through poses or chase trends — I’m here to create something that feels true.

I guide gently, watch closely, and let the emotion lead. It’s an intuitive process: tuning into the light, the mood, the atmosphere, and the small details that often go unseen.

Sessions are calm, baby-led, and rooted in connection. I pay attention to the quiet in-between moments — the ones that hold depth, honesty, and a touch of that quiet cinematic softness.

I’m based in North London but often work across East, West, Central and beyond. If the way I work resonates with you, I’ll always find a way to make it happen.

Awards & Editorials

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